Web page conventions - Brand Identity.

The first web page convention that i have began to produce is the logo. My logo, of a sketched ear, creates brand identity because it is just the image and as our target audience is of the younger ages of 16-25, it will perform its function because the majority of younger people pick more things up visually than literately. For example, the ear has not been used before and so will immediately get peoples attention, they will then find out what it stands for and always remember what it is referring to. Whereas if my logo was just text, the name of the company, people may pay slightly less attention as they need to register their brain to read the words, despite it only being 4 words. Also the positioning of the logo is very key as it is representing the artist and the music. So with this in mind i am going to place my logo on the top right so it will immediately be seen. it will also stand out from the background colours.