3.11.10

Final idea brief.

I just finished finalising the idea for the video with my peers. I'm really excited about producing this because if we do it carefully then it will be a 1st class piece of work.

We came up with A documentary style video as the song title is 'Jungle' and the song is about how the town of Hackney is not a nice place to live and grow up, it is like a jungle. We was very adamant to use a walk and talk shot as that can create a great effect of viewers. We decided to use children to represent gangs and street rats in which they will represent that their life path is already planned. If they grow up around hackney they are more than likely to fall in with the wrong crowd and be involved in violence and crime. However we are then going to refer the children to the song by using animal masks to highlight the issue that Hackney is like a 'jungle'. This also fits in nicely with the documentary style as there are hundreds of documentaries about animals.

We are going to use many different shots to show the key parts of our film such as establishing shots to set the grimy scene where people have to live and an extreme close up of the artist mouth to highlight what he is saying. A shot i am eager to shoot is an alley scene in the night time showing someone getting beaten. i feel this shot could be very emotional and get a shocked reaction from the audience.

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