For my research i have chosen 3 very different types of music and will analyse their conventions and iconography.
CD 1; Professor Green - Alive Till I'm Dead
The genre of music this artist belongs to is Hip Hop with a bit of Rap intertwined which is clearly resembled by his personal image.
The target audience, simply just from the genre, would be 15-25, male and female, but then looking at the artist, i would say that people up to the age of 30 could be interested. Also by having the 'Parental Advisory' label implies that the music is not necessarily made to connect to the younger teenagers. I think by using the simplicity of a close up of the artist positioned to the right and looking away from the audience add maturity to the music and artist himself which is what will attract the older audience. The little use of green also would attract the older consumers as it doesn't give off the interpretation that the music is bubbly, loud and having no true meaning behind it.
CD 2 ; Hadouken - For The Masses
The genre of music of this artist is New Rave which you can sort of tell by the album cover but it isn't completely clear but you can tell by the surrealism of the earth transforming in to a combination of liquid, glass and what looks like some kind of gas . This image alone would attract consumers because it is different. weird and interesting. Despite the image not totally stating the genre, the font used does. The font is quite futuristic and connotes rave style music. The type of audience that would be interested in this kind of music and artist would be the younger generation of 15-20 and possibly a small proportion being up to 25 years old. The image, effect and font used would tell me that the artist are quite funky and possibly have a typical, scruffy, neon, teenage look to them but still with some severity behind some of their songs.
CD 3 ; Asking Alexandria - Stand Up And Scream
The genre of this album is in fact metal core however the iconography of the album cover does not particularly show this genre. However some of the conventions of this genre do appear on the cover. For example the colours used, dark, black with the titles standing out is commonly used. Also the font of the title is not a clean cut font with a standard plain colour, like other logos and fonts used within this genre the title has extra detail on it, it looks slightly dirty, scratched, ripped and jagged. I would say that the audience of this particular artist and style of music would be maybe 16/18+ to a possible 25-30. I say this because the iconography says to me that the artist are possibly in their early/mid 20's which means they would attract the younger audiences but this style of music commonly lasts for a long while and gain the older generations interest because it's bases is pretty real and most of the time has a message behind it.
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