How I Used Brand Identity.

How have you used, developed or challenged the conventions of a real media product?

Untitled from Jamie Lawes on Vimeo.

How I have used technology.

How have you used the technology in research and planning construction and evaluation stages of your coursework? on Prezi

Stats on the viewing of our video.

I found this very exciting as our video had the most views reaching North America and Italy!!

Responses To My Surveys.

I posted the surveys on the third and received a fairly large number of response to all 3 of my surveys.
Here are some screen shots of the feedback on survey monkey.

What i have learned from my audience feedback.

I chose to use wordle as a method of analysing my audience feedback for each of my products. I produced a wordle for each survey and then analysed my findings. The first and most informative survey is my music video one. This is the wordle for my music video.

The advantage of using wordle is that you can immediately see what words were used most in all of the answers by all of the people who took the survey. As you can see from the wordle, the most commons words are 'music' and 'video', now these do not really tell me much but another commonly used word was 'catchy' which is positive feedback from the audience as they imply that the chosen song and video idea are catchy and kept their attention throughout the whole video. This result gave me confidence in what i have produced as i was a little worried and the video would not get such positive feedback due to some technical faults and setbacks such as the manipulating effects on final cut and a strange "bad TV" effect that attached to the video when uploading it to YouTube which i was worried would jeopardise the success of the video.  Also what i noticed was the word 'gangs', this word is in quite a large font size, two of my questions on the survey were about what conventions had i used that were similar to other hip hop/rap videos and how does the video represent the artist. Again there is a positive result from the audience feedback because the idea of gangs was part of the narrative and was important for us to show in order to highlight the context of the song and represent Professor green as an artist.

Before receiving any audience feedback i was pretty apprehensive as i was not feeling confident at all about the video. This was purely because of the editing we had to on half of the footage to make it look like it was shot in night vision when it was actually shot in the daytime. The editing did not look as great as I'd have liked it to and so i thought because that was my view, it would be everyone else's too. I then got a big shock when people rated the video 8 out of 10 along side another groups video which was rated 6 out of 10. I reached all of my target audience, i did hope to get at least one person in the age boundary of 22-25 but I'm not that disappointed because i feel confident that if they did answer it i would receive more positive feedback.

The second survey i wordled was for my digipak.

What i incorporated in this wordle that i forgot to put in the music video one was the age and gender stats. This was helpful yet does not produce very fair results as there wasn't an even number of boys or girls that took the survey and so would not form complete valid results. For example although most of the females had heard of professor green and would by his album, if more males had complete the survey it would have changed the overall stats in a way that they would possibly be more critical about the artist and his music as the males i would have asked to answer prefer a different genre of music. Which means the results would have possibly been more diverse and critical - which is also a good thing to have! 

As you can see from the wordle, 'liked' and 'yes' were the most commonly used words, now the yes answers clearly connoted a satisfying response although by using wordle, you cannot see what the questions were so as a viewer you have to interpret that the yes answers were indeed positive. However as the creator of both the survey and wordle i know that these are productive results. Here are the questions that required a Yes/No answer. 

Have you heard of Professor Green? & 

Would you pick the album up if you saw it in HMV? Based on it's appearance.

Now knowing the questions it is clear about the intention of the answer.

I didn't really expect any particular amount of good or bad feedback about my digipak as i was considering the fact that people do not buy Cd's that often anymore and the majority of my peers like styles of music that differs from Professor Green's genre of hip hop/rap.


The third and final survey i wordled was for my homepage.

Again the biggest word is Yes and for a good reason. The multiple yes responses were for questions such as 'have you heard of Professor Green' and 'After seeing In The Ear Record homepage would you want explore the rest of the website'. Clearly illustrating that the audience have an interest in Professor Green and would enjoy seeing more of his work. When analysing this wordle i took more notice of the smaller words which include 'download', 'dates', 'grime/rap' and 'biography'. I wanted to focus more on the smaller words as i initially thought that as they were small they therefore were not used very much and so maybe i should have made them particular features of the homepage more apparent and inviting. Now, i know it is good that people did notice these features and did comment saying they are what they have found from the homepage but i would have liked it to be a more advertising to the viewer and making them feeling like they have to click on the links to find out more amazing information about Professor Green.

I included the ages in this wordledigipak wordle illustrating that the same number of people in each ages group took this survey too. Also i would like to point out that a person in the age boundary of 22-25 completed this questionnaire in which i found when reading the comments, they were more in depth and slightly more critical than those of a younger age.

Music Video Audience feedback

Peer feedback on music video.

Each group watched each others music videos and gave feedback on the video at this stage. The feedback that was given to our group was

"Long shot -too lengthy (untitled  1-10-1)

Include Joe in it a bit

Good feel to piece"

"Long black out at 46 seconds (1-11-1)"

"Promoting violence and strange product placement"

As one of the members making this film it was a little frustrating reading the feedback because there are general, inevitable reasons for some of the comments made. for example there is only one shot of Joe in the film because we have yet to film the rest of his parts yet. Also the 'promoting violence' is the point of the video, to show that if you live in Hackney, that is what you will grow up around and become interested in. The 'strange product placement' isn't a big deal because they are not the highlight of the shots. There were only two situations with this. one of them is the shot of the traffic moving fast in which your attention would be drawn more to the cars than the specific surroundings. The second one is when we were showing the nature of graffiti amongst the community that was on a pet shop shutter. The shop name was clearly in the shot which i agree is very obvious but i would not say has a great impact taking away the focus of the graffiti.

Logo Design Evaluation

I created 4, quite different, logo designs for my production company, 'In The Ear Records'. My final design is of a human ear, but not a photo or outline of an ear, its going to be a sketched ear that i will draw myself. Instead of creating it from scratch on publisher or any other software i am going to draw it, scan it in the computer and then slightly alter the contrast of the image as it would be faded then save the file as a JPEG so i can then use it on my web page.

My final design definately fits its purpose as a piece of brand identity. It is very iconographical and when people know the name of the production and symbol they will always remember what it stands for as it is quite unique.
I believe the saying of 'everything can be improved' but despite this i would not change anything about it because it is original, it is my personal piece of work with no digital technology to create it. Only to make it more visible and bold.

Here are my logo designs and Artist logo;