Digipack Research.

For strong research i have chosen an artist of the same genre as my artist, Hip Hop/Rap, and analyse the conventions used for that genre and use these in creating my iconography. The artist i am going to look at is OutKast. He is an American Hip Hop/Rap artist.

This is his Digipack cover.

             

This is his website.

If you scroll down the site background changes to black.

OutKast have used their iconography of two opposed colours, in this case black and white and has used this in both the digipack and website. This is a very good effect especially when there are two artist as it shows two different identities. My artist is only one person but if i wanted to i could still use this technique of two colours and make the artist look like he has two personalities. However i will not use this effect as the artists music does not give this message across. A convention that OutKast has used is one i immediately knew i was going to use when producing my digipack. This is a photo of the artist,  i will use a mid shot of our actor playing Professor Green as the cover of my digipack and some other shots of him to go on the inside.

The digipack  and website both have the same artist logo on them in clear straight view for the audience. The only difference between the logos is a small amount of editing done to it which is a good thing to do because it shows effort. By this i mean it shows that the designers have not just created one thing and used it on all of their merchandise and products, they have thought about adapting it to each product to give a slight different look to the others. I will definitely take this on board as it is something i immediately picked up on. They also have the name of the album nice and clear on the front on the cover which does not actually reflect on the website anywhere which can be seen as a negative. But for these artist it is understandable and fine because they have been around for many years and produced a lot of albums and singles so they have to have a design that acts as a basis for all albums. Whereas i do not need to do this because this is my artist first, big, album so i will be able to create a slightly better iconography than OutKast.