Advantages;
Accessibility - Almost everyone is on the Internet so that is where they will find the majority of their target audience.
Technology - There have been many advances in computing which helps the designers make the site more engaging an interactive.
Viral Marketing - The best way to promote something because it gets around fast and everywhere, all over the world.
Disadvantages;
Hacking - Web sites can easily get hacked.
Crashing - The web site can crash due to networks being unable to cope with the subscriptions.
Deception - The viewers could be shown something that isn't genuine about the products and information but do not no any different so will be sold false information.
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