This is the homepage i analysed, it is the artist that we are using for our music video. It works very well and is really effective because he used all of the web page conventions.
Layout : Professor green used this convention very wisely because it's function is to make it easier for the viewer to navigate around the site in which he has done well. He has done this by putting particular pieces of information in particular places, possibly to highlight the more recent updates about him, the music or any other relevant information. For example placing a recent video near the top of the page so it immediately attracts attention.
Links : Links are a key part of a successful layout and to navigate around the site. This homepage has used loads of links, here's an example;
This straight away attracts the viewers to sign up and be privileged to access more of the website than those who do not sigh up.
Text/Copy : A good web page will have a fair amount of text so that it can inform the viewers with a brief of insight of what the rest of the site involves. Professor Green has used text all over his homepage to tell the audience about his blog entries, live show updates, newsletters and more.
Design/Colour : When thinking of the name 'Professor Green' and then thinking about hat his homepage would look like i would have automatically expected there to be a bright green colour somewhere on the page as soon as it opened, but Professor Green hasn't done this. I think he has done it cleverly by knowing this is what people would expect so did something slightly different. What he has done is used a darker shade of green, a khaki colour, and only used it for hyperlinks and a background colour for some text boxes. By using this minimally it makes the site look more mature and not just a site for the younger generation to find appealing simply because it has bright colours. This would attract more of the old generations because it doesn't look tacky.
Banner : This is the banner that Professor Green decided on;
It is a fairly large banner but ideal because what ever page you are on you will be able to go to any of the main pages or feature of the site. It also is a constant reminder of signing up for the newsletter. the new album out and joining via social networking sites because you, a the viewer, will always see the links on every page so it is very influential.
Logos : Professor Green hasn't got a logo as of yet but what people do recognise him for is the fonts he uses, especially when his name is written in it. This is purely because of the tattoo on his neck.
All of these combined compliment each other which is what Professor Green wanted so that it attracts the right target audience. As i mentioned above, by him not using bright colours, it draws the attention of the older teenagers and people in their early twenty's. There is not a particular gender it attracts as the design and imagery does not interest one gender from the other. Some of the language used also attracts the younger audience because he uses certain lingo that the youths of today use and so will feel an automatic connection if they use the same language. For example;
By using the terms 'Bare', which means 'lots of' and 'jokes' which referring to something or someone being funny and entertaining, the younger generations will understand it and want to keep returning to the site to see any other updates or blog entries where may use other words that they also use.
Professor Green has definitely produced a successful website that has all the right features to promote himself, to keep his fans and get new ones. The site was very effective and triumphant.
No comments:
Post a Comment