Logo Design Evaluation

I created 4, quite different, logo designs for my production company, 'In The Ear Records'. My final design is of a human ear, but not a photo or outline of an ear, its going to be a sketched ear that i will draw myself. Instead of creating it from scratch on publisher or any other software i am going to draw it, scan it in the computer and then slightly alter the contrast of the image as it would be faded then save the file as a JPEG so i can then use it on my web page.

My final design definately fits its purpose as a piece of brand identity. It is very iconographical and when people know the name of the production and symbol they will always remember what it stands for as it is quite unique.
I believe the saying of 'everything can be improved' but despite this i would not change anything about it because it is original, it is my personal piece of work with no digital technology to create it. Only to make it more visible and bold.

Here are my logo designs and Artist logo;

iWeb

I used iWeb and created an experimental website where i could play around with the tools and get familiar with its functions.
I was pleased  with what was able to come up with i chose an advertising, easy to navigate, layout. I created 3 tabs which i named, 'blog', 'gallery' and 'Newsletter'. On these i was going to put relevant, interactive features however not making the site appeal to the younger generation. on the homepage i was not able to do so as the internet was not working. i only had time to add a small amount of detail to the homepage and blog page.

I found the programme easy to work with.

Homepage planning - Iconography

"How did you use your iconography research and web page analysis' to inform your homepage design plans?"


When creating my mood board i took examples and influence from the chosen song.

Homepage Analysis

This is the homepage i analysed, it is the artist that we are using for our music video. It works very well and is really effective because he used all of the web page conventions.

Layout : Professor green used this convention very wisely because it's function is to make it easier for the viewer to navigate around the site in which he has done well. He has done this by putting particular pieces of information in particular places, possibly to highlight the more recent updates about him, the music or any other relevant information. For example placing a recent video near the top of the page so it immediately attracts attention.

Links : Links are a key part of a successful layout and to navigate around the site. This homepage has used loads of links, here's an example;

This straight away attracts the viewers to sign up and be privileged to access more of the website than those who do not sigh up.

Text/Copy : A good web page will have a fair amount of text so that it can inform the viewers with a brief of insight of what the rest of the site involves. Professor Green  has used text all over his homepage to tell the audience about his blog entries, live show updates, newsletters and more.

Design/Colour : When thinking of the name 'Professor Green' and then thinking about hat his homepage would look like i would have automatically expected there to be a bright green colour somewhere on the page as soon as it opened, but Professor Green hasn't done this. I think he has done it cleverly by knowing this is what people would expect so did something slightly different. What he has done is used a darker shade of green, a khaki colour, and only used it for hyperlinks and a background colour for some text boxes. By using this minimally it makes the site look more mature and not just a site for the younger generation to find appealing simply because it has bright colours. This would attract more of the old generations because it doesn't look tacky.

Banner : This is the banner that Professor Green decided on;

It is a fairly large banner but ideal because what ever page you are on you will be able to go to any of the main pages or feature of the site. It also is a constant reminder of signing up for the newsletter. the new album out and joining via social networking sites because you, a the viewer, will always see the links on every page so it is very influential.

Logos : Professor Green hasn't got a logo as of yet but what people do recognise him for is the fonts he uses, especially when his name is written in it. This is purely because of the tattoo on his neck.

Because this tattoo is always on show where ever he goes, it is always noticed and that is what people notice, therefore that is what they associate him wit so by using a similar font it is a form of logo. Just not a symbolic type.

All of these combined compliment each other which is what Professor Green wanted so that it attracts the right target audience. As i mentioned above, by him not using bright colours, it draws the attention of the older teenagers and people in their early twenty's. There is not a particular gender it attracts as the design and imagery does not interest one gender from the other. Some of the language used also attracts the younger audience because he uses certain lingo that the youths of today use and so will feel an automatic connection if they use the same language. For example;

By using the terms 'Bare', which means 'lots of' and 'jokes' which referring to something or someone being funny and entertaining, the younger generations will understand it and want to keep returning to the site to see any other updates or blog entries where may use other words that they also use.

Professor Green has definitely produced a successful website that has all the right features to promote himself, to keep his fans and get new ones. The site was very effective and triumphant.

Survey Analysis

We gave out 90 surveys in the school for each year group and only received 35.5% of them back. From the results we found out that 71% of these like the genre we are looking at, R&B, Hip Hop and Rap. 39% of these being male and 61% being female. As our artist is Professor Green we asked those who surveyed if they like him, 22% of males liked him and 43% of females liked him. We also asked how they watched their music videos and gave them the choice, Internet or TV. In total 65% watched them on the Internet, 26% of these were male and 39% of them were female. 73% of them watched the videos by TV, 26% being male and 47% being female.

From these results and making generalisations, i have got an idea of a profile who would like our artist and music video.

Female, 15, quite interactive i.e. uses the computer and watches TV a lot. She attends school and does very well, she completes all her work in lesson time so when she gets home she can spend her free time watching television and catching up with her media gossip and newest tacks. Her preferred genre of music is Hip/Hop and R&B so she listens to many different styles of artist within them categories.

Here are some of the responses we got. Some of them being irelevant in which personally  think is due to the age of the peope taking the survey.

Using internet as a promotional tool.

Advantages;

Accessibility - Almost everyone is on the Internet  so that is where they will find the majority of their target audience.

Technology - There have been many advances in computing which helps the designers make the site more engaging an interactive.

Viral Marketing - The best way to promote something because it gets around fast and everywhere, all over the world.

Disadvantages;


Hacking - Web sites can easily get hacked.

Crashing - The web site can crash due to networks being unable to cope with the subscriptions.

Deception - The viewers could be shown something that isn't genuine about the products and information   but do not no any different so will be sold false information.

Glossery

A Web Site contains multiple web pages.
A Web Page is only one page of information.

Conventions of a Web Page are;

Text/Copy - Information for viewers
Links - Leads you to other information with ease
Banners - Promotes relevant information
Layout - Makes it easy for the viewer to navigate through the site
Logos - Represents site/ products. Viewers will remember the symbol
Design/Colour - Particular colours and shapes represent different things and provide different moods
Images - To engage the viewers and keep their attention.