CD Cover Analysis

The two Cd's i have chosen to compare are Hadouken's - For The Masses and Asking Alexandria's - Stand Up And Shout. Although these two artist belong to different genres of music they both attract the same age range and do it with strengths and weakness'

Both artist appeal to the age bracket of 15-25 which is the largest bracket for interest in music. Hadouken attracts their audience by using funky, cool and surreal imagery whereas Asking Alexandria use a simple image of a microphone on the floor with what looks like a metal garage which implies to me it could possibly be the setting of an unauthorised music gig

Location 2 Layout

This is a drawing of the skate park location we are going to be filming the second half of the video.

This is the same drawing but just with annotations of where the actors will be and the paths they will take as we're filming.

Cover Analysis'

For my research i have chosen 3 very different types of music and will analyse their conventions and iconography.

CD 1;  Professor Green - Alive Till I'm Dead

The genre of music this artist belongs to is Hip Hop with a bit of Rap intertwined which is clearly resembled by his personal image.
The target audience, simply just from the genre, would be 15-25, male and female, but then looking at the artist, i would say that people up to the age of 30 could be interested. Also by having the 'Parental Advisory' label implies that the music is not necessarily made to connect to the younger teenagers. I think by using the simplicity of a close up of the artist positioned to the right and looking away from the audience add maturity to the music and artist himself which is what will attract the older audience. The little use of green also would attract the older consumers as it doesn't give off the interpretation that the music is bubbly, loud and having no true meaning behind it.





CD 2 ; Hadouken -  For The Masses

The genre of music of this artist is New Rave which you can sort of tell by the album cover but it isn't completely clear but you can tell by the surrealism of the earth transforming in to a combination of liquid, glass and what looks like some kind of gas . This image alone would attract consumers because it is different. weird and interesting. Despite the image not totally stating the genre, the font used does. The font is quite futuristic and connotes rave style music. The type of audience that would be interested in this kind of music and artist would be the younger generation of 15-20 and possibly a small proportion being up to 25 years old. The image, effect and font used would tell me that the artist are quite funky and possibly have a typical, scruffy, neon, teenage look to them but still with some severity behind some of their songs.




CD 3 ; Asking Alexandria - Stand Up And Scream

The genre of this album is in fact metal core however the iconography of the album cover does not particularly show this genre. However some of the conventions of this genre do appear on the cover. For example the colours used, dark, black with the titles standing out is commonly used. Also the font of the title is not a clean cut font with a standard plain colour, like other logos and fonts used within this genre the title has extra detail on it, it looks slightly dirty, scratched, ripped and jagged. I would say that the audience of this particular artist and style of music would be maybe 16/18+ to a possible 25-30. I say this because the iconography says to me that the artist are possibly in their early/mid 20's which means they would attract the younger audiences but this style of music commonly lasts for a long while and gain the older generations interest because it's bases is pretty real and most of the time has a message behind it.

Update to Professor Green

Because we are about halfway through the whole process we thought we should update him with our progress.

Beginning Editing Process

In todays lesson the footage we shot yesterdsay was already on our Mac station ready for us to begin the main editing. When looking back on the footage i was rather amazed at how good it did look because as we shot in the evening, while it being quite cold it was slightly difficult to review the footage to see if it was of a decent quality, i.e. if the was in focus. However this fortunately this did not occur and each shot was in focus and of the perfect quality. We also filmed the sun as it was setting, we did this for approximately 20 minutes with the intention of speeding it up to place at the introduction of our video. We did this and sped it up 10,000% which was perfect for the timing when the beat in the song drops. We continued viewing our footage and have completed part of the opening sequence, when watching the edited footage back with the our little Professor Green singing i had the biggest smile on my face because the boy we used, Jimmy, done such an amazing job and when the footage was synced with song the video already looked professional. I cannot wait to film the rest of the video and put it all together!

Homepage Status Update

The changes i made to my homepage, such as the colour scheme, font, and content on my homepage, all help to create a clearer brand identity between my main task and hompage because on my homepage, my banner is a photo of building in london and in the video we film our Professor Green walking alongd the road with houses beside him and when we come to film in the skate park her will also we surroiunded by houses and other buildings. Also the majority of the film is filmed using the night vision filter which also relates to my hompage design becuase the tine of the side it rather dark. By this im refering the the background being black, and the font being a kahki green with some white text.

First day filming.

So, tonight we started our filming and i was so pleased that we had all of our actors, equipment, locations and all the permission needed. I arrived at the media suit at 3:20 planning to leave the school and begin filming at 4:30. Frankie was also at the media suit at that time, we arrived early so that we could meet up with some of the actors and just assure that they were comfortable and enthusiastic about taking part. We collected all of the permission slips off the actors and headed down to meet a few of the other actors in the video. Fortunately one of the actors has a car so he kindly let us put the equipment in the car and drive to the location while we travelled there. We explained in more detail what the children would be doing and how they need to give their role real meaning. They listened so so well and really took on board what we was saying. As soon as we arrived at the location i immediately got the camera out and filmed one of the shots of Lion 1 (Charlotte) walking over towards Professor Green (Jimmy). I was hoping that while i was sooting this footage that the other members of the group would be hastily getting the other children into position but unfortunately the process started a bit slow. But we picked up and began the bulk of the video which is the walk and talk shot of Jimmy. We did as planned and shot a long, mid and clse up of that sequence including the introduction of the Lion's (P.G gang) Also as the song is called 'Jungle' and we wanted to film it as a documentary style we chose to use do the bulk of the film in night vision which looked absolutely amazing on camera so i was extremely pleased with that.

However, there was a rather heated argument between myself and Denzel. I knew we had to be strict with time and had to everything sharpish. For example, as soon as i finished the shot with Charlotte, we should have had the other actors in position, but they wasn't. So when we was filming the first sequence of the walk and talk shot Charlotte wasn't clear on quite what she was doing so i asked Denzel to go through the posture and action she had to perform which could literately be done clearly and informatively in 40 seconds. (I know this because i was able to tell the children, in detail in 40 seconds) where as i mentioned before, time was strict, every second was valuble, there was absoluetly no time to waste, which caused the row because Denzel was taking longer than needed, not saying it is a negative thing against Denzel, but everyoneknew we had to be finished by 6:30 so we needed to get as much done as possible. I was disapointed in myself for allowing the argument to happen especially as the children we present and had to see it. Fortunately myself and Denzel acted appropiately and put it behind us straight away as we was there to do a job and do it well. Also we did not want to waste the actors time as it was quite a cold evening.

Overall the filming went well, we got the bulk of it done and schedualed to complete the filming on the following Monday which, luckily, everyone is avaliable then.