Final idea brief.

I just finished finalising the idea for the video with my peers. I'm really excited about producing this because if we do it carefully then it will be a 1st class piece of work.

We came up with A documentary style video as the song title is 'Jungle' and the song is about how the town of Hackney is not a nice place to live and grow up, it is like a jungle. We was very adamant to use a walk and talk shot as that can create a great effect of viewers. We decided to use children to represent gangs and street rats in which they will represent that their life path is already planned. If they grow up around hackney they are more than likely to fall in with the wrong crowd and be involved in violence and crime. However we are then going to refer the children to the song by using animal masks to highlight the issue that Hackney is like a 'jungle'. This also fits in nicely with the documentary style as there are hundreds of documentaries about animals.

We are going to use many different shots to show the key parts of our film such as establishing shots to set the grimy scene where people have to live and an extreme close up of the artist mouth to highlight what he is saying. A shot i am eager to shoot is an alley scene in the night time showing someone getting beaten. i feel this shot could be very emotional and get a shocked reaction from the audience.

Electronic Moodboard

Web page conventions - Brand Identity.

The first web page convention that i have began to produce is the logo. My logo, of a sketched ear, creates brand identity because it is just the image and as our target audience is of the younger ages of 16-25, it will perform its function because the majority of younger people pick more things up visually than literately. For example, the ear has not been used before and so will immediately get peoples attention, they will then find out what it stands for and always remember what it is referring to. Whereas if my logo was just text, the name of the company, people may pay slightly less attention as they need to register their brain to read the words, despite it only being 4 words. Also the positioning of the logo is very key as it is representing the artist and the music. So with this in mind i am going to place my logo on the top right so it will immediately be seen. it will also stand out from the background colours.

Consent from Professor Green.

I managed to speak directly to Professor Green himself to ask for permission to use his song.

These are my logo designs for the production company which everyone in the group will use. We agreed on calling out company 'In The Ear Records'. I also added a artist logo in the bottom right corner.

This was my final logo design that i will be using on my ancillary texts.

Obviously the ear clearly represents In The Ear Records. I chose this design because it is very iconic and people will recognise it and easily refer it to In The Ear Records.

Mood board & web design.

This is my mood board for what i want my web page to briefly entail and have the feeling of. Some of it reflects what will be in the song also.

 And this my first initial design of how i imagine my web page to look like.



The group's random video ideas.

Theses are some ideas we came up with that could work for our choice of song.